Gieves & Hawkes SS12

As featured on the GQ China website. This nautical, heritage-inspired outfit was an extremely successful Key Press Look for SS12. It was designed for over 120 Gieves & Hawkes stores in China, Hong Kong, Taiwan and Macau.

The red coat was made from doublefaced cotton sourced from Italy and featured bonded seams. The wooden toggles were secured with real leather patches embossed with an exclusively designed G&H anchor motif.

The anchor design was carried throughout the collection as an embroidered badge on the striped breton t-shirt and as an embossed leather and metal patch on the white jeans.

SS12_red-coat

Gieves & Hawkes SS12